Finding a Fantastic Copywriter
If you want to use the internet to make some cash, you'll need a website. That web site should be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your website. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, though, not every copywriter is the same as the next one. Some copywriters have a lot of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing as someone told them that online writing would be a cinch. Here is how you can tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter that wants to write web copy has to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how can they assist you with your own website? Pay attention to the copy used on this site too. If you notice lots of mistakes, this is a bad sign.
How favorably do you react as you are reading the copywriter's own copy? This goes beyond the simple noticing of grammatical and syntax mistakes. Do you have any sort of emotional response to the text on the site? Does it cause you to warm up to the copywriter? Does his or published here her words make you want to keep on reading and find out more about him or her? Does the website copy make you raring to hire them as soon as possible? Does the website copy make you feel like you need to click away? Does the copy push you to be upset? These are all important reactions and you should heed to them.
Perform a bit more inquiry on the copywriter. Look for reviews for the writer on independent sites and forums. It is probable that the only reviews on the copywriter's web site are going to be good ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials demand your extra attention. It is smart to ask the copywriter to provide you references as well. You have to actually contact each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to request samples beyond those that are displayed on the website. This is particularly crucial when you're trying to hire a writer who claims to be an expert in a certain field. If the writing is vague and reads like a rewritten Wikipedia article, you better move on.
You have plenty of options available to you when you're trying to determine whether or not to pay for a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.